Top 5 Beauty Retail Apps in Ukraine Q3 2021 Performance

In the third quarter of 2021, the top 5 beauty retail applications in Ukraine demonstrated diverse trends in weekly downloads and active users, according to data from Sensor Tower. Below, we break down the performance of each app.

EVA — гіпермаркет краси saw a consistent increase in weekly downloads, peaking at around 12.5K in mid-July. Active users also rose steadily, reaching approximately 79.2K by the end of September.

Watsons Україна experienced a moderate rise in weekly downloads, with numbers fluctuating between 3.1K and 4.8K. The highest download count was observed in early August.

Makeup Lab had a varied download trend, starting at 2.3K in late June and ending at approximately 2.3K by the end of September. The highest downloads were recorded in late August at around 2.4K.

Notino: perfumes and cosmetics maintained a stable download rate, with weekly downloads ranging from 1.5K to 2K. Active users saw a gradual increase, peaking at around 7.6K towards the end of September.

Золотое Яблоко: косметика showed a decline in weekly downloads from 2K in late June to around 1.1K in early September, followed by a slight recovery to 1.6K by the end of the month. Weekly active users saw a gradual increase, reaching approximately 4.3K by late September.

For more detailed insights and data, please visit Sensor Tower.